Marketing and Branding

Branding

Your brand is best described as your audience’s immediate feelings about your organization. Creating a strong brand allows you to communicate successfully with your audience. To develop a brand, we work with you to define your organization’s purpose and vision. Then we help you differentiate yourself from other organizations so that your brand stands out in a cluttered marketplace.

The process of creating a brand can be as simple as meeting with you to discuss your organization. For more complex branding projects, we can hold a workshop with your staff to develop ideas collaboratively.

Once we help you develop a clear idea of who you are, what you do, and how you are different, we take this idea—your brand—and tie it to slogans, marketing language, and a visual identity.

Identity

Your visual identity includes your logo, icons, colors, and typefaces, as well as graphic standards that describe how these elements should be used to create visual consistency.

Our graphic design staff is experienced at creating visual identities that work seamlessly across all media, including brochures, letterhead, business cards, packaging, advertisements, banners, signs, and websites.

We are a one-stop shop for all your promotional materials. We use your initial concepts to create designs to suit your needs. When you are satisfied with the designs, we coordinate production with our network of printers and fabricators. Need to re-order business cards? No problem; just give us a call.

Marketing

Marketing expands your audience. Our staff can work with you to develop the right marketing materials, including brochures, rack cards, promotional giveaways, and advertisements. We can also help you plan events, from museum openings to press conferences. In addition, our affiliated public relations team can help you craft and place your message with the most appropriate media outlets, including magazine and newspaper articles, television, radio, targeted sponsorships, and advertising.