Services

1. Planning

Our interpretive planners work with public and private organizations to help them develop master plans, exhibit plans, interpretive plans, and other types of programs that aid in the development, protection, and growth of historic sites and cultural attractions. Our clients include local and federal government, Main Street programs, historical societies, private tourist attractions, development authorities, museums, private developers, and architects.

Branding
Your brand is best described as your audience's immediate feelings about your organization. Creating a strong brand allows you to communicate successfully with your audience. To develop a brand, we work with you to define your organization's purpose and vision. Then we help you differentiate yourself from other organizations so that your brand stands out in a cluttered marketplace.

The process of creating a brand can be as simple as meeting with you to discuss your organization. For more complex branding projects, we can hold a workshop with your staff to develop ideas collaboratively.

Once we help you develop a clear idea of who you are, what you do, and how you are different, we take this idea—your brand—and tie it to slogans, marketing language, and a visual identity.

Identity
Your visual identity includes your logo, icons, colors, and typefaces, as well as graphic standards that describe how these elements should be used to create visual consistency.

Our graphic design staff is experienced at creating visual identities that work seamlessly across all media, including brochures, letterhead, business cards, packaging, advertisements, banners, signs, and websites.

Marketing studies
Understanding your market will aid in expanding your audience. Our interpretive planners can work with you to conduct market studies and analysis. Market data will be used to develop and place your message with the most appropriate media outlets.

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